Esprit International

Formular 1 microsite

When Esprit launched its partnership with the Panasonic/Toyota racing team in 2007, a microsite was created to showcase news and features around this venture. Esprit club members could win an exclusive Formular 1 weekend, including a meet and greet with the drivers behind the scene.

The site also featured »Pit Shopping« a cartoon-style online racing game, in which the hero – a Formular 1 pilot – received an invitation to a VIP Party but realized that he has no appropriate outfit. With his F1 car he was to race off the track to the next Esprit store where he had to try and change as quickly as possible.