Esprit International

edc summer celebration microsite

Each year during the Collections Premiere Düsseldorf (CPD), Germany’s biggest fashion fair and event, Esprit hosts a spectacular party. In 2007 the party’s theme was “edc summer celebration”, honoring edc by Esprit’s inauguration as an independent brand.

The microsite served as an online registration tool for over thousands of guests. To underline the strong connection between fashion and music and to create an appetite to the party’s highlight – a live performance by Faithless – the microsite featured a stylish group of dancers moving to the sound of the band.