Esprit International

Valentine’s microsite

In January/February of 2008 Esprit launched its Valentine’s Special, giving its customers the opportunity to spread the love by posting a love message to someone. Within hours of the launch thousands of love messages were posted in over 5 languages. On February 14th all messages were displayed on the start page of the corporate website. The microsite also featured an elaborate tool to custom-design multilayered e-cards.