VDI Verein Deutscher Ingenieure
MINT Role Models corporate design
When VDI - The Association of German Engineers approached us to work with them on the MINT Role-Models’ Project, we were really excited. MINT, short for Mathematics, Computer Science, Natural Science, and Technology, is a project sponsored by the BMBF (Federal Ministry of Education and Research). The aim is to get more women interested in a professional career in these fields. As a sub-project, MINT Role-Models focusses on getting female professionals to act as role models for students, raise their interest in these areas and support them as early in their careers as possible.
Clearly the design for this campaign had to be young and fresh while at the same time it needed to appeal to women of all ages. Our friend and collegue Max Fiedler drew a character for each of the fields and ZORA created the logomark and layout to complement that. The design is applied to a number of various media: the website, flyers, posters, brochures and large scale posters for trade fairs.
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